Most of us business owners are already using AI tools in some capacity to help us with our marketing.
It was so amazing to ask a question and get a full detailed response. It was so incredible to see that the marketing idea swirling in my head to finally get voiced and put words to it.
But then the real thing that started to happen to my brainstorm partner: The content started to feel disconnected, like it wasn’t leading anywhere. And none of these AI tools won’t keep me consistent if I’m just typing in prompts.
I learned that all this work that you’re doing with ChatGPT isn’t going to correct that. It continues with it.
The AI tools that you’re using isn’t going to fix your content. It’s actually going to amplify what you already have.
So if what you already have there is not clear, focused and it’s scattered, your AI tools are just going to give you more of that. And I think this is where it starts to get frustrating because from the outside, it looks like you’re doing everything right.
Like you’re showing up, you’re creating content, you’re using these AI tools to write your post copy. But when you step back and look at what you’re actually producing, there’s this gap.
So let’s say you’re using AI to help you write an email sequence that you want to send to your list.
You open up ChatGPT, you ask it for some prompt ideas and then it gives you this list back. And you’re like, “Yeah, I love that one, that one, that one.” So you pick a few and you say, “Let’s turn these into posts.”
By the end of this, you’ve created content. And it sounds good and you’re excited about it. But if somebody was to ask you, “What is all this content leading to?”
And you are not clear on that answer – There’s the problem. There’s the gap.
Because you can do educational posts, you can be inspirational, you can talk about your services, but if it’s not connected in a way that builds momentum, then you’re just building content without a path. And this part is what matters because your AI tools can’t create that direction for you.
It can support it. It can expand it. It can help you create this faster, but it can’t decide what your focus is, what you’re trying to move people toward or how your content actually connects to your business. So if that piece isn’t clear before you start, what you get back reflects that.
You’re going to get more ideas and a whole bunch of content, but not necessarily the copy that’s going to drive results.
If you’ve been feeling stuck like this and it seems like you’re doing more, but keep asking why isn’t anything changing … let’s get into this today and do something different with your marketing.
Let’s walk through a process where you’re telling your AI tools how to suggest better, clearer, more strategic versions of the questions that you’re asking.
And when you work through these steps, it’ll help you understand the WHY behind the response, not just the WHAT. It’s going to help you connect your marketing directly to your sales.
Below, you’ll find a series of prompts and each one builds on the last one. You’ll answer the questions and then plug in your answers to the prompt AND then use your AI tool to shape the next step.
Step 1: Get Clear on Your Idea
Before you create your marketing content, you need to do the work so that you have a focused idea to work with. Not something vague, not putting five topics for Instagram together or not ‘what should I post about my marketing?’
But getting real clear on a real idea, a real focus on something like what offer that you’ve been working on, a product that you’re developing, how you’re talking to your clients, something that your business is sharing with your community.
Something that you’ve been thinking about, you’ve been saying to clients or explaining over and over again. This is the step that’s going to help you pull that out of your head and get it into the words.
Prompt: Idea Clarity – copy and paste the prompt into your AI tool:
“ Help me get clear on one content idea I want to talk about. Ask me questions about:
• what I help people with
• common questions my clients ask
• something I’ve explained recently
• a topic I keep coming back to
After I answer, help me turn this into one clear content idea I can build from.”
Step 2: Make It Relatable
So once you have your focused idea, the next step is to make sure that your customers can see themselves in the story of your product.
People don’t connect with a bullet point list of information. They connect to experiences. They connect when they see themselves in the struggle. They connect with moments that feel familiar to them and this is where your content will pull people in.
Prompt: Relatable Angle – copy and paste the prompt into your AI tool:
“Help me turn my content idea into something relatable. Ask me questions about:
• a real situation where this comes up
• how someone feels when they’re dealing with this
• common frustrations or struggles around this topic
After I answer, help me turn this into a relatable angle I can use for a post.”
Step 3: Make It Useful
Now that you’ve pulled them in, you want to give them something that they can actually do with this idea. This is the part that builds trust.
This is where your marketing goes from somebody engaging and saying, “That was really interesting,” to the place where they say “That post was really helpful.”
This is where you turn this idea into something actionable and to move beyond somebody scrolling past it.
Prompt: Make It Actionable – copy and paste the prompt into your AI tool:
“Help me turn my idea into something useful and actionable. Ask me questions about:
• what I would tell a client in this situation
• simple steps or advice I usually give
• what someone should do next
After I answer, help me turn this into a clear, helpful piece of content.”
Step 4: Build Trust and Authority
This step builds on the last one – so if your customers understand the idea and they see the value of it then you’ll need to reinforce to your community that you know what you’re talking about.
This isn’t about ‘this is my expert opinion’ or being overly polished. It’s about showing your perspective, your experience and how you think about your customer’s challenges differently.
This is the piece that’s going to set your business apart and set you apart, especially if you are the face of your business. Answer these questions to sharpen this into a post that positions you as someone people can trust.
Prompt: Authority Builder – copy and paste the prompt into your AI tool:
“Help me turn this idea into a piece of content that builds trust. Ask me questions about:
• my experience with this topic
• patterns I’ve noticed with clients
• mistakes I see people make
• what I believe works better and why
After I answer, help me shape this into a post that positions me as someone people can trust.”
Step 5: Lead It Somewhere
I see this process all the time with my clients and I truly think that this is the piece that people are missing the most.
You’re creating this amazing content about your incredible business or about your product or your service … and then it just ends. There’s no direction. There’s no next step.
This is where you’re going to turn this idea into something that leads to a client.
Work through these prompts to move your marketing messages from connection to action.
Prompt: Connection to Action – copy and paste the prompt into your AI tool:
“Help me turn this idea into a post that leads somewhere. Ask me questions about:
• how I help people with this
• what working with me looks like
• the next step someone could take
After I answer, help me turn this into a post that naturally invites someone to take the next step.”
Turn This Into 5 Sales Posts
Now your final step within this AI Tool process is to turn that work into five posts that lead someone to make a sale.
You now have this opportunity with this foundational marketing work to create multiple posts that will connect to your sales. You have all the pieces and parts of this process so let’s bring in the final prompt to bring it all together.
Prompt: Build My Content Plan
“Using everything we just created, help me turn this into 5 separate content posts. Each post should:
• focus on a different angle { relatable, helpful, authority }
• feel natural and engaging
• connect back to the same core idea
Organize them in a way that makes sense and flows well with my business goals. “
Want a Printable Version of This?
If you want to work through this process – I put together a printable version of the AI prompts and steps that you can download and use anytime you need content ideas.
Because your content doesn’t become effective when you write it. It becomes effective when it’s pointing somewhere. And if that direction isn’t defined … everything you create stays in this loop of: idea → content → post → repeat
Without ever turning into: idea → content → action → result
So let’s shift this. Instead of starting with: “What should I post?” Start with: “What am I trying to move people toward right now?”
Is it: a specific offer? a service? building your email list? starting conversations?
Because once that’s clear – everything else starts to align. Now when you go into your AI tools, you’re asking for support around something specific that helps the growth and momentum of your business. And that changes the output completely.
