I want you to know that I see you
I understand where you’re struggling with developing your social media content.
Because I know that all women entrepreneurs don’t all fit in the same mold and we can’t all use the same template downloads to write our social posts.
I know this to be true because I know what it feels like to wonder why I can’t get this content stuff to work for me.
I cannot begin to tell you how many training programs I have paid for and how many thousands of dollars I have spent in group programs. I am that person who shows up to the calls. I’d go into the Facebook groups every week. I answered my workbook prompts, I did all the work and I didn’t see results.
I even spent money on a year-long mastermind program and I still didn’t see an increase in my business!
Why wouldn’t any of this stuff work for me? Why didn’t it work?
I constantly questioned myself and how was I going to help others when I couldn’t even make a download ebook’s steps work for me?
After hitting my head against the wall { seriously don’t do this, it really hurts! }, I knew that I needed to find another way to work on my content marketing. I decided to walk away from my laptop and made the choice to do something creative with my time.
I started painting again. And then I discovered new places in my city to walk my dog.
When I spent time in that amazing right-brain creative side of my brain, the ideas and insights were coming to me like a beaming light cutting through my fog. I was like, that’s how it works. See, that’s how developing my content works for me, because that’s how I’m wired.
I’m wired to work this way.
And I knew that there were other women business owners out there that are like me. The ones who want something different to work on their marketing plans and they just knew that these DIY group programs can’t just be the only answer for us, that there has to be something else.
Who am I and why do I know that being creative works to help you develop your content?
I’m a marketing consultant who focuses on content development/strategy for over 20 years. Within my consulting work, I discovered my superpower – teaching small business owners how to fit social media marketing into their already crazy busy weeks.
{ I’ve taught 100’s of classes at the National Entrepreneur Center in Orlando }
I love learning about how the brain works and how it affects everything from how we deal with trauma to how we can uncover insights and ah-ha moments within our business. I’ve read through and marked up the pages in books like The Body Keeps Score and The Eureka Factor to dig into the science about how much our body is telling the truth and how our minds will discount it to be stuck in our thoughts.
The idea of tapping into your creativity started to bubble up inside me and in 2018, I tested out my theory by holding two separate in-person Creative Masterminds with women business owners. During the full-day events, we worked through their social media struggles by showing them the power of participating in a simple creative exercise of making vision boards.
By spending one hour of our time together cutting and pasting images to canvas, the women experienced breakthroughs with their business marketing plans.
Watching these women experience their insights inspired me to turn this creative experience into something that I could share with more women business owners.
The Create Your Business subscription box was developed
Why the Create Your Business process works
From my 20+ years of working with women business owners, I’ve heard more than my share of their struggles:
Does this sound like you?
Do you feel like you’re constantly running on the content development hamster wheel and not getting anywhere?
Even as a marketing consultant, I was struggling to create consistent content.
I developed the Create Your Business subscription boxes because of a combination of what happened to me over the years and the results I saw during the in-person creative mastermind events.
I created this content strategy program as an option for those of you who are wired to work differently but still need to be able to consistently post on social media to grow the reach of their business.
There are two important things that keep women entrepreneurs from getting traction in their businesses.
First, we make the process too hard! I see tons of “How To” posts that just don’t work for me and my work style. I would quit too if I had to follow all that advice.
And secondly: to really grow your business, you have to go back to the drawing board and get clear about (a) how much time you are willing to spend and (b) your ability to be open to thinking differently about how you run your business.
The underlying truth is that unlocking the right side of your brain is the key to fine-tuning your ideas and creating your maximum success. As entrepreneurs, we are often so obsessed with action steps and tasks that we need to focus on our business.
We spend way too much in the problem-solving part of our left brain not ever realizing that this thought pattern holds us back.
What do I teach in the Create Your Business program?
I don’t force you into a cookie-cutter process where you’re required to follow steps in exact order. In fact, one of my biggest sayings is “There’s no right way or wrong way to do this. Just your way.”
You’ll learn a new creative process to unlock the parts of your brain to work through the gap from where your customers are right now to where they want to be. The Create Your Business program gives you the tools to get your customers from Point A, being in the problem to Point B, having the problem solved.
The Create Your Business program is about learning how to develop a marketing strategy for your business that works for YOU, your OPENNESS to new ideas, and your PRIORITIES for your business. You’ll finish this program with a process to help you learn creative problem-solving techniques and worksheets to help you expand your marketing messages to reach more customers and to see tangible results.
You’ll stop saying, “I’m stuck and I don’t know what to do with my marketing messages.” You’ll start believing that you’ll know what to do to come up with your marketing messages and see results. You’ll find your confidence to reach your customers online.
Seriously, if a self-study program and subscription box had a baby, it would be the Create Your Business process – Marketing in a Box for women entrepreneurs who are tired of the cookie-cutter approach to content creation.
Want to try this out?
When you find yourself getting stuck on what to post on your social platforms, it’s time to get creative!
Subscribe to the Create Your Business program and when your monthly interactive workbook and creative tools show up, you’ll learn how to develop your content marketing plans in a new way that no one else is using to sell online.
You’ll come up with ideas you haven’t thought of before – something that can help your customers do something easier, help you make you more money, or discover a new way to turn your business products or services into something that everyone wants to buy.