Let me show you how this works:
I was working on a project to update the interest funnel for my Pinterest strategy ebook and I struggled with how to work out the flow of the emails. I got out a pen and paper and just wrote down all the steps I thought needed to be in my funnel to convert more customers.
Just looking at my notes, I could see that something was off.
It looked like a bunch of ‘this is what you’re supposed to do’ kinda stuff rather than information that provided my community value and could really help them with their Pinterest marketing.
I put it down on the table and took out my coloring books. For the past year, I’ve been using those adult coloring books for fun with some crayons and colored pencils.
It was always just a way to relax but this time, it felt different. I was trying to work through a problem and I had reached an impasse.
I was totally stuck.
I spent the next hour focusing on the shapes on the page I was coloring. I noticed how the yellow crayon had a different shade than the yellow pencil. I wasn’t thinking about Pinterest or email sequences. I just thought about what color should go where and how I wanted my final picture to look when I finished it.
When I was done with my creative project, I picked up my notes again and I had a moment of insight ===>>> the email sequence doesn’t have to be about these things that ‘the experts’ tell us need to be in our funnel.
I was trying to make what I thought ‘I should be doing’ work for me.
I was trying to fit a square peg into a round hole. I was trying to force something that wasn’t going to work for me.
Spending that hour coloring moved me from focusing on problem solving in the analytical part of my brain to being insightful with the creative side of my brain.
From that moment on, the ideas just flowed on to the paper.
I re-worked the entire email sequence into something that provided value to my community. Something that would help them solve their problems. Something that felt more like what I would do, not something ‘the experts’ told me to develop.
I found a way to be a round peg that fit perfectly into a round hole.
Want to try this out?
When you find yourself getting stuck on a problem that you’re sure has more than one solution, it’s time to get creative.
Subscribe to the Create Your Business box and when your monthly interactive workbook and creative tools show up, you’ll learn how to develop your business’ products and services and turn them into a new program or product that no one else is selling.
You’ll come up with ideas you haven’t thought of before – something that can help your customers do something easier, help you make you more money or a discover a new way to turn your ideas into something that everyone wants to buy.