More Customer. More Site Traffic. And a Marketing System That Actually Gets You There.
join the Marketing Strategy Collective — where support meets strategy to see real growth and sales.
You don’t need more marketing information. You need it to actually work.
Every month inside the Marketing Strategy Collective, you get one strategy workbook built around a real marketing skill – the kind that drives traffic, brings in customers,and grows your sales.
Here’s the reality: what worked five years ago isn’t enough today. Marketing keeps changing and if you’re still relying on the same strategies, it’s no wonder growth feels harder than ever.
That’s why the Marketing Strategy Collective exists. It’s not about doing more. It’s about learning the right skills, at the right time, with the support to put them into action.
small business marketing Built Around Real Strategy That Actually Fits Your Business
This isn’t another course that sits half-finished.
You’ve probably already got a folder of workbooks you meant to get back to. A dozen live streams half-watched. A coaching program that promised results and delivered a login you forgot about.
After 25+ years as a small business owner, I’ve seen how this happens when a program gives you information and walks away from you to figure it out on your own.
The Marketing Strategy Collective works differently, on purpose:
Every month, you get a marketing strategy workbook built around one real marketing skill to learn to grow your business. But it’s not a worksheet you fill out and forget – this workbook answers real questions about your business first, so when you use the built-in AI prompts, the output is based on your business, not some generic template.
Then you bring it into a live group Zoom session where it becomes a conversation. We talk through this month’s topic together, work through the specific challenges your business is facing and you get real answers and how to move through it.
It’s not more content to consume and it’s not a class to sit through. It’s strategy that’s actually built around your business, with a real conversation to work through it.
Inside the Collective, you’ll join other like-minded business owners who are ready to trade in the cookie-cutter approaches for real strategies that create growth. Together, you’ll learn how to reskill, stay consistent and reach more customers online with the confidence that comes from having both support and strategy on your side.
How it works
When you join the Marketing Strategy Collective, you’re stepping into a space built around one new marketing skill every month – not an overwhelming library of videos and workbooks that you’ll never finish.
You’ll get a strategy workbook with built-in AI prompts to help you think it through. You’ll bring your real questions to a live group Zoom session, where you get feedback on your actual sales page, your actual content calendar, your actual next post – the questions that you need to answer.
And you’ll be doing it alongside other business owners and marketing managers who are working through the exact same challenges you are, so you’re never piecing it together alone.
Here’s what that looks like:
- Personalized feedback from Penney, drawing on 25+ years of coaching small business owners.
- A collaborative community of amazing entrepreneurs who share ideas, encouragement and solutions in a monthly live zoom call.
- Guidance to help you work through your marketing challenges like your sales page to your content calendar with strategies that fit the way you work.
Every month inside the Collective, you’ll get strategy training, tools and resources plus the support to actually implement them so you can build a marketing system that delivers real results.
Together in the membership group, we’ll review monthly topics like:
- Lay the Groundwork for Your Business and see where you are so you can plan for where you want to go
- Understand Your Ideal Client to ensure your marketing messages will get them to take action
- Content Creation for Social Media and get the steps to turn your ideas into a content strategy
- Selling Without the Yucky Stuff and how you can share your story online
- Turn Ideas into Action Plans so you can creatively implement your content strategy
Collaborative group support and feedback
Maybe you just watched me teach a new marketing skill at a SCORE workshop. Maybe you clicked over from a LinkedIn post. Either way, here’s what happens next for most people: they go back to their business, try to remember what was said and quietly lose momentum within a week.
The Marketing Strategy Collective is built so that doesn’t happen.
You’re not in a giant Facebook group getting lost in generic advice and you’re not sitting through another one-time workshop with no follow-up. You’re in a small, live space with other small business owners working through the same real challenges like content ideas, sales pages, client messaging – where you actually get feedback on your business for the challenges in your business.
Access to Marketing Tools and resources
Imagine being a part of a membership group that is designed to guide you in building a marketing process that’s backed by the right tools, resources and strategies to drive traffic, attract more leads and ultimately, boost your sales.
It’s the follow up to the workshop that you wished you had. It’s the place to take what you learned into real action steps for your business.
Inside the Marketing Strategy Collective, you won’t be left piecing it all together alone. Instead, you’ll join a supportive, collaborative community where you can get the strategy workbook, the AI prompts built around your actual business and the live conversation to work through what’s stuck – not just the tools, but somewhere to actually use them with real feedback attached.
I’m Penney Fox, the Marketing Strategy Collective developer
I’ve spent 25+ years coaching small business owners and if there’s one thing I’ve learned, it’s that the “just post more content” advice was never going to fix what was actually going on – for my clients or for me.
I help women business owners stop guessing at their marketing by giving them the skill, the strategy and the room to actually work through it not just another list of tips to try alone.
If you’ve been in a room with me at a SCORE workshop or a partner event, you already know how I teach: straightforward, no fluff, focused on what actually moves the needle for a business like yours. The Collective is where that continues, every month.
Your Next Step
If you already know the Collective is your next step, you can join today and get your first strategy workbook and find out how you can be in the next live session.
If you’d rather talk through what’s actually going on in your business first with what’s working, what’s not and whether group or 1:1 support is the better fit – grab a Discovery Call and we’ll figure it out together.