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How to write Customer-Focused Content that Converts
Content Tips | Social Media Marketing

How to write Customer-Focused Content that Converts

March 14, 2023August 10, 2023

When it comes to writing SEO-based marketing content that converts, it’s more than just doing keyword research. It starts WAY before you get to that place! It starts first by…

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“We’re stronger in the places that we’ve bee “We’re stronger in the places that we’ve been broken.” - Ernest Hemingway For those of you looking to take the creative activities process to develop your content strategy to the next level, I’d love to see you subscribe to the Create Your Business content development program. My goal in this unique content creation process is to break you. I’m going to break you of all those bad habits that keep you hidden behind your laptop. I’m going to break you of all those conversations that you’ve been telling yourself about why you’re not good enough and about why no one wants to hear what you have to say and the most famous of all, “I don’t look good in video.” I can assure you this process is NOT going to be easy. You’re going to be challenged. There will be times you’ll wonder if I am intentionally setting you up for failure. You’re going to get uncomfortable. And you might want to quit. But don’t. You’ve pushed yourself through to get to this point in your business because you couldn’t take the thought of another year ending with your business in the same place that it was last year. You joined us on this journey because the idea of your business failing if you don’t connect to more customers is more powerful than your fear of hitting that Go Live button on Insta. You know that something MUST change for you to create more meaningful connections to reach your customers. It’s time to get creative in how you approach your social media marketing. Not only will you learn new skills, but if you push through the work { I mean really do the work! } you’ll develop new behaviors to be more efficient with your time online. And you’ll experience a mindset shift moving you out of fear and overwhelm to feeling confident and motivated. If you’re ready to dig into the deep work, subscribe to the Create Your Business program and learn how to tap into your creativity so that you never run out of content ideas again - LINK IN BIO
If you’ve been following the Create Better Conte If you’ve been following the Create Better Content Challenge, I’m hoping that you’re starting to see the link between the creative activities I’ve shared and your content creation. You’ve been given content tips to help you do everything from developing your content strategy to the different types of content to use to reach new people online. What can you do to make sure that you actually implement all these content ideas you’ve been given? How can you organize all those ideas you have swirling around in your head and turn them into social media posts? To take this a step further into actually organizing all those content ideas and finding a way to implement them … let me introduce you to a content development process that will let you keep tapping into your right-brain creative energy. With the 5-step Creative Content Development Process, you’ll: 📌 Finding your focus about what content to post 📌 Simple steps to develop your content strategy 📌 How to brainstorm so you’ll never run out of content ideas Download your FREE copy of the 5-step Creative Content Development Process and learn how to tap into your creativity to ensure that you’ll never run out of content ideas - LINK IN BIO #contentcreator #contentmarketing #contentmarketingtips#contentideas #contentisking #contentplanning #contentdevelopment #contentplanning#contentstrategytips#creativitymatters #creativityandwellbeing #creativityiseverywhere #creativitytips #creativityinbusiness #creativebusinessowner #creativemarketing #creativityinbusiness #dontquityourdaydream #smallbusinessowner #smallbizowner #freelancelife #entrepreneurlife #liveyourbestlife #businessbydesign #lifebydesign#creativeentrepreneur #freedownload #subscriptionbox
Happy National Creative Day! Both Einstein and I Happy National Creative Day! Both Einstein and I agree on this one thing about this day -- When you get stuck, do something creative If you followed me during this month for the Create Better Content Challenge, you’ve heard me say those words. I say those words over and over because this has become the basic foundation about how I create the content for my business. I repeat those words when I work through content strategy with my clients. And what do I mean by Do Something Creative? Einstein called this process “combinatory play” - the act of rejuvenating the analytical part of the brain by participating in something that opens the right side of the creative part of your brain. Einstein learned to play the violin. When he was struggling with solving a math problem, he would spend hours playing music until the answer appeared as an insight. When you’re feeling stuck and not sure what to do, go do something creative. And let me remind you that when I say the word ‘creative,’ I don’t mean to pick up a paint brush or write a book. I mean something that’s going to stimulate the right side of your brain like walking your dog in a different neighborhood and noticing the colors of the leaves in the trees that you pass. It means baking a blueberry cobbler or any of the 15 creative activity ideas that I’ve shared with you this month. Doing something creative is really you keeping yourself in motion. Any form of motion beats sitting there forcing yourself to come up with an answer. And inspiration will always be drawn to you when you take action. So when you find yourself getting stuck on what to post and what you need to write for your next sales page copy, do something creative. Do something other than just sitting there in front of your laptop. And trust that when you engage with your creative energy, the inspiration will find its way to you.
Some of the greatest thinkers like Steve Jobs and Some of the greatest thinkers like Steve Jobs and Winston Churchill were big walkers. Charles Dickens would walk up to 30 miles a day while working through the content of his books. One of the biggest challenges of creating content is getting yourself into a creative mindset. And when you take a walk, not only do you feel better physically, you actually start to get insights about something that’s been swirling around in your head. Walking facilitates this creative process and with each step you take, you’ll find yourself in a frame of mind that brings you clarity and focus on your content ideas. For today’s creative exercise, I want you to go for a walk but do it in a NEW neighborhood or new place in your town. Walking around a new neighborhood helps you slow down to appreciate your surroundings so take the time to stroll and find interesting things like someone’s garden or a stained glass window on that cool front door. Going to someplace new stimulates your brain, sharpens your cognitive abilities and increases your creativity. Use this time to push yourself out of your comfort box and tap into the creative right-side of your brain as you move into a new environment. When you go on your walk, have an idea in your head about something that you want to work through and by the time you end your walk, write out the creative ideas that came to you. Make notes about how far you came from when you began your walk to when you ended it. #writersblock #creativeblocks #instagramchallenge #creativeactivity #contentcreator #contentmarketing #contentmarketingtips #contentideas #contentisking #contentdevelopment #contentplanning #contentstrategytips #creativitymatters #creativityandwellbeing #creativityiseverywhere #creativitytips #creativityinbusiness #creativebusinessowner #creativemarketing #creativityinbusiness #dontquityourdaydream #smallbusinessowner #smallbizowner #freelancelife #entrepreneurlife #liveyourbestlife #lifebydesign#creativeentrepreneur #goforawalk #subscriptionbox
Have you ever found yourself just feeling stuck wi Have you ever found yourself just feeling stuck with your content creation … and I don’t mean that feeling of staring at a blank page but the struggle when your content workflow gets … stuck. This space is what I would call a Content Bottleneck. A content bottleneck happens when you want to deliver a certain amount of content but don’t have the resources like the tools or the help to make it happen. When the balance between the content you WANT to create and the resources available aren’t adding up - that’s where the bottleneck issues turn into production problems. As business owners, we’re under constant pressure to consistently develop remarkable content as well as increasing the social platforms where we’re supposed to be sharing it. And to get there, we need to increase the speed at which we produce our content. The content bottleneck shows up in the gap between the demand for the content and our ability to deliver that amount of content with the resources that are available to us. So how do you work through the bottleneck: ✅ quantity/we need more content ✅ vs quality/we need better content ✅ vs frequency/we need to be in more places? Try mapping out your content workflow and do a deep dive on the stages a piece of content goes through from idea to creation to posting. Look at the resources { people, tools } you have allocated for your content creation process and how long each step takes. By reviewing your process, you’ll get a better idea of your content workflow and which areas are impacting your creation process. It’ll help you see if you’re missing a step, something is taking too long and what part of your workflow is causing the bottleneck. Once you identify the places in your content workflow that are holding you back from scaling the amount of your content, you can begin to see where to focus your efforts to make a beneficial change to help you do more and do it better.
Who doesn’t LOVE a good sticker? Some people l Who doesn’t LOVE a good sticker? Some people love to collect them, some love to display them on their planners and others use them to decorate their water bottles or their office walls. Why are stickers so popular with adults? Stickers allow us to show off our personality and visually communicate our likes and beliefs. Seriously, you can learn a lot about a person by looking at the stickers on their laptop. Stickers are great souvenirs from our summer trip to concerts to sporting events. It’s a great way to keep those memories alive every time we look at them. Stickers are affordable and a totally fun way to decorate our surroundings. From water bottles to laptops to our cars, stickers are a great way to show off our personalities or promote our favorite businesses. For today’s creative exercise, I want you to go on the hunt for your next cool sticker{s}. And at a price range starting around $2, it’s a no-brainer strategy to up your sticker game while staying completely within your budget. And the choices and the vibe is yours to share who you are and what you believe with the world. #writersblock #creativeblocks #instagramchallenge #creativeactivity #contentcreator #contentmarketing #contentmarketingtips #contentideas #contentisking #contentdevelopment #contentplanning #contentstrategytips #creativitymatters #creativityandwellbeing #creativityiseverywhere #creativitytips #creativityinbusiness #creativebusinessowner #creativemarketing #creativityinbusiness #dontquityourdaydream #smallbusinessowner #smallbizowner #freelancelife #entrepreneurlife #liveyourbestlife #lifebydesign#creativeentrepreneur #decoratewithstickers #subscriptionbox

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